Ship It Live — $1,999 flat
Design + build + deploy · kickoff in 24h · limited slots
Ship It Live · Shopify sprint
A Shopify store that does not look like Shopify, live in 14 days.
Shopify's reliability underneath, a store that looks like your brand on top. Two weeks, one fixed number.
Quick answer
A custom-designed Shopify store can be built and live in 14 days for a fixed $1,999, covering theme customisation or a custom theme build, product and collection page design, apps and integrations, speed work and launch. You keep Shopify's checkout, payments and admin, so nothing about your operations changes.
The plan
Day one to day 14, written down.
You get this schedule before you commit, not after. If a phase slips, that is mine to absorb — the price and the date were agreed before anything started.
- 1
Days 1–2
Audit and structure
Your range, your current store if you have one, and where it leaks. App bloat and script debt get catalogued now, since they usually explain the speed problem.
- 2
Days 3–7
Design
Product page first, then collections and home. Designed against your real photography rather than placeholders, because e-commerce design lives or dies on the imagery.
- 3
Days 8–12
Build
Theme development, sections your team can rearrange themselves, apps configured, speed pass. Staged on a preview theme so your live store keeps trading throughout.
- 4
Days 13–14
Launch
Test orders, redirects if URLs changed, analytics verified, and the theme published.
What $1,999 gets you
Everything needed to launch — nothing padding the invoice.
Who books this
Built for
Merchants on a default theme that looks like everyone else's
Brands whose product deserves better than a stock layout
Stores with traffic that is not converting the way it should
Real situations
Five ways this shows up, and what actually fixes it.
Not hypothetical — the shape of the problem before someone books this sprint, and the specific part of the build that resolves it.
Situation 1
Still on the default theme with the colours changed
A merchant launched on a default Shopify theme with minor colour tweaks, and the store now reads as generic rather than reflecting a brand that has since matured.
Custom design applied properly — not a theme with swapped colours — gives the brand a store that actually looks like it, in 14 days.
Situation 2
Traffic exists, but it isn't converting the way it should
A store gets meaningful traffic but the conversion rate lags behind what the product and pricing should support, without an obvious single cause.
Product page and checkout are designed around what the product specifically needs to prove, addressing conversion directly rather than guessing at causes.
Situation 3
Years of accumulated apps have made the store slow
A store has installed and half-removed dozens of apps over time, leaving behind scripts and bloat that have made page speed noticeably worse without anyone tracking why.
App bloat and script debt are catalogued in the audit phase, since they usually explain the speed problem more than the theme does.
Situation 4
The product needs a layout no standard theme offers
A merchant's product has a genuinely different configuration or presentation need that off-the-shelf Shopify themes weren't built to express.
A custom theme is built when the product needs a layout no theme expresses — recommended honestly, not by default, since a customized existing theme is right for most merchants.
Situation 5
Worried a redesign means losing SEO on existing URLs
A merchant wants a redesign but is concerned that changing the store's structure will break existing search rankings built up over time.
Redirects are handled where URLs change, and the site is verified before publishing, so a redesign doesn't quietly cost existing SEO.
The honest part
When 14 days is the wrong answer.
A fixed deadline only works when the scope genuinely fits inside it. These are the cases where I will tell you so rather than take the booking.
Shopify Plus-only functionality — checkout extensibility, scripts, B2B — unless you are on Plus, in which case say so and it is in scope.
Building a custom Shopify app. That is its own sprint and its own skill set.
Replatforming from another system with tens of thousands of SKUs and years of order history, which is a migration project rather than a design one.
Inside the 14 days
- Custom design applied properly, not a theme with the colours swapped
- Product page designed around what your product actually needs to prove
- Collection, search and filtering that suit your range
- Checkout optimised within what Shopify allows on your plan
- App selection and setup — as few as the store genuinely needs
- Speed work: images, scripts, and removing what previous apps left behind
- Migration of existing products and content where you already have a store
- Theme files yours at handover, plus 30 days of support
Quoted as one number before day one. A week running long is mine to absorb.
Outside the line
- Shopify Plus-only functionality — checkout extensibility, scripts, B2B — unless you are on Plus, in which case say so and it is in scope.
- Building a custom Shopify app. That is its own sprint and its own skill set.
- Replatforming from another system with tens of thousands of SKUs and years of order history, which is a migration project rather than a design one.
Real work, sized and priced separately. You hear it before you book, not at handover.
Questions
Before you book
Whichever serves the store. A well-chosen theme customised properly is faster and cheaper and is right for most merchants; a custom theme makes sense when your product needs a layout no theme expresses. I will recommend one rather than default to the more expensive answer.
Other sprints
14 days from now, this could be live.
A 30-minute call decides whether the scope fits. If it doesn't, I'll tell you what would.