Ship It Live — $1,999 flat
Design + build + deploy · kickoff in 24h · limited slots
Ship It Live · fitness sprint
Your coaching, in an app, on the stores in 30 days.
Programmes, logging, streaks and subscriptions — the app your clients keep on their home screen instead of the PDF they lost in February.
Quick answer
A fitness or coaching app can be designed, built and submitted to the App Store and Google Play in 30 days for a fixed $2,500. That covers onboarding, programme delivery, workout logging, progress tracking and subscription billing. Real-time video coaching and computer-vision form checking are outside the window.
The plan
Day one to day 30, written down.
You get this schedule before you commit, not after. If a phase slips, that is mine to absorb — the price and the date were agreed before anything started.
- 1
Days 1–3
Scope lock
What your method actually is, and the smallest app that delivers it well. Fitness apps drown in features — this is the conversation that stops that.
- 2
Days 4–12
Design
The logging screen first, because it is the one used every session and the one every competitor gets wrong. Then programmes, progress and onboarding.
- 3
Days 13–24
Build
Cross-platform build, subscriptions wired up, notifications scheduled. A TestFlight build lands around day 21 so your real clients can train with it.
- 4
Days 25–28
Train with it
Your feedback and your clients' feedback from real sessions, folded in. Device testing across sizes, and the offline case for people in basement gyms.
- 5
Days 29–30
Submit
Store listings, screenshots and privacy details finished, and both builds submitted. I handle review questions if either store comes back with any.
What $2,500 gets you
Everything needed to launch — nothing padding the invoice.
Who books this
Built for
Coaches and trainers delivering programmes over spreadsheets and PDFs
Gyms and studios who want a members' app that is actually theirs
Founders with a method that works and no way to scale it past their diary
Real situations
Five ways this shows up, and what actually fixes it.
Not hypothetical — the shape of the problem before someone books this sprint, and the specific part of the build that resolves it.
Situation 1
Delivering coaching through PDFs and spreadsheets
A coach or trainer sends programmes as PDFs and tracks client progress in a spreadsheet, and clients routinely lose the file or forget which version is current.
Programme delivery and workout logging live in one app clients keep on their home screen, replacing the PDF that got lost in February.
Situation 2
A method that works, but can't scale past one diary
A trainer has a coaching method that genuinely gets results, but growth is capped by how many clients they can personally message and track by hand.
Programme builder, logging and subscriptions let the method run for many clients at once without adding manual admin per client.
Situation 3
Gym members keep asking for 'the app'
A gym or studio's members repeatedly ask if there's an app for booking, tracking, or programmes, and the studio has nothing to point to that's actually theirs.
A branded members' app ships to both stores in 30 days, with subscriptions handled through RevenueCat from day one.
Situation 4
Logging designed for a desk, used mid-set with sweaty hands
A previous fitness app attempt had logging that worked fine in a demo but was frustrating to actually use standing in a gym between sets.
The logging screen is designed and built first specifically because it's the one used every session, not the one that looks best in a screenshot.
Situation 5
No offline support for gyms with no signal
Members in basement gyms or converted spaces regularly lose signal mid-session, and a previous app simply stopped working when that happened.
Sessions cache locally and sync when signal returns — essential in practice, since gym basements are notorious dead zones.
The honest part
When 30 days is the wrong answer.
A fixed deadline only works when the scope genuinely fits inside it. These are the cases where I will tell you so rather than take the booking.
Live video coaching or class streaming at scale — a real-time infrastructure problem rather than an app problem, and priced accordingly.
Computer-vision form correction from the phone camera. Impressive, genuinely hard, and not a 30-day feature.
Wearable firmware or custom hardware integration beyond what Apple Health and Google Fit already expose.
Inside the 30 days
- Onboarding that captures goals, level and equipment in under a minute
- Programme builder — weeks, sessions, exercises, sets, progressions
- Workout logging designed for someone mid-set with sweaty hands
- Progress tracking: weights, reps, body metrics, photos, personal bests
- Streaks, reminders and push notifications that earn their place
- Subscriptions through RevenueCat, working on both stores
- Apple Health and Google Fit read access where it adds something
- Both store submissions handled, source code yours, 30 days of support
Quoted as one number before day one. A week running long is mine to absorb.
Outside the line
- Live video coaching or class streaming at scale — a real-time infrastructure problem rather than an app problem, and priced accordingly.
- Computer-vision form correction from the phone camera. Impressive, genuinely hard, and not a 30-day feature.
- Wearable firmware or custom hardware integration beyond what Apple Health and Google Fit already expose.
Real work, sized and priced separately. You hear it before you book, not at handover.
Questions
Before you book
Yes, when it does one thing well — usually delivering your programmes and logging the work. The month covers design, build, both store submissions and subscriptions. What blows the timeline is social feeds, nutrition databases and live classes all landing in v1.
Other sprints
30 days from now, this could be live.
A 30-minute call decides whether the scope fits. If it doesn't, I'll tell you what would.